According to @StockMKTNewz, Meta will introduce paid ad-free versions of Facebook and Instagram in the United Kingdom priced at GBP 2.99 per month on the web and GBP 3.99 on iOS/Android, removing advertising for subscribers (source: @StockMKTNewz citing Bloomberg). For advertisers, including compliant crypto services allowed to run campaigns on Meta platforms, ad-free subscribers in the UK will not see ads, reducing addressable impressions among that cohort (sources: @StockMKTNewz citing Bloomberg; Meta Business Help Center, Cryptocurrency products and services policy). Meta previously set EU ad-free pricing at EUR 9.99 on the web and EUR 12.99 on mobile, and the company reports ARPU by region in quarterly filings, providing reference points for investors tracking pricing and revenue mix by geography (sources: Meta Newsroom, Oct 30, 2023; Meta Form 10-Q).